A.T.I. COLOR, INC.
PRIVACY POLICY

A.T.I. COLOR, INC. (“WE,” “OUR,” OR “US”) WELCOMES YOU TO ITS WEBSITE!


Your privacy is important to us and we seek to provide a safe and secure experience for you. We developed
this Privacy Policy so you know how we collect, use, disclose, transfer and store your information through
our website, and any products and/or services purchased thereunder. This Privacy Policy together with the
Terms and Conditions govern your use of our website and our collection and use of your information.
By accessing, using or browsing our website or registering an account through our website, you signify
your acceptance of this Privacy Policy. Please read through this Privacy Policy to familiarize yourself with
our privacy practices. If you disagree with the way we collect and process personal information, do not use
our website or any of its products and services.


This Privacy Policy and the Terms and Conditions, may be changed at any time at our sole discretion and
without notice to you. Your continued access and use of our website constitutes your acceptance of any
such modifications. It is your responsibility to periodically review this privacy policy and our terms and
conditions.


1. Type of Information Collected.


When you create an account through our website, we may collect a variety of information from you, which
depending on the circumstances may include your name, birth date, mailing address, telephone number,
email address, credit card numbers, and other personally-identifying information that is not otherwise
publicly available (collectively, the “Personal Information”).
We may also collect information which does not reveal your specific identity or does not directly relate to
an individual, such as: browser and device information, information collected through Cookies (as further
described below), Web Beacons (as further described below) and other technologies, or through third
parties using similar technologies, and other aggregated information (collectively, the “Other
Information”).


a. Cookies. We use “cookies” to customize your experience with our website, products and services,
and to store your information so you do not have to re-enter them each time you visit our website
or access the products and/or services. When you access our website, we may send one or more
cookies – small text files containing a string of alphanumeric characters – to your computer. We
may use both session cookies and persistent cookies. A session cookie disappears after you close
your browser. A persistent cookie remains after you close your browser and may be used by your
browser on subsequent visits to our website. Persistent cookies can be removed. Please review
your web browser “Help” file to learn the proper way to modify your cookie settings.


b. Web Beacons. We also use “web beacons” to collect information about your use of our website,
websites of third parties, and our products and services. Web beacons are tiny graphic image files
embedded in a web page or email that provide a presence on the web page or email and send back
to its home server information from the user’s browser. The information collected by web beacons
allows us to statistically monitor how many people are using our website.


The Personal Information and Other Information shall hereinafter collectively be referred to as the
“Information”).


2. How We Collect the Information.


The Information is collected from you when you use our website and/or register an account to access and
use the full benefits of our website.


The Information collected by us may be stored and processed in the United States in accordance with the
laws of the United States, or in other applicable jurisdictions. By using our website and submitting the
Information to us, you expressly consent to the storage and processing of the Information in the United
States in accordance with the laws of the United States, or in other applicable jurisdictions.
We may combine the Information and any other information we collect through our website or offline with
information that we obtain from our affiliates, suppliers, vendors, merchants, licensors, partners or
sponsors, and other sources (e.g., offline records or publicly available information). All information
obtained will be treated as if it were the Information.


3. How We Use the Information Collected.


We may use the Information for the following purposes:


a. Communications. We may communicate with you, such as to provide you with the products and
services you request, to communicate with you about your account or transactions with us, to give
you important information about your products or services.


b. Customer Support. When you interact with our customer support representatives via email,
telephone or in person, we may collect Information relevant to the situation, such as your name,
mailing address, phone number, email address and contact preferences; information about the
products and/or services you purchased and information relating to a support or service issue. We
use this information to provide you with customer and product support.


c. Purchases. If you provide your credit card information on our website or via telephone to us, then
we will use your credit card information and related payment and account information, as well as
your name and mailing address if applicable, for the purpose of filling your purchases or collecting
payment of recurring fees, if applicable. Your credit card information will be and is protected by
encryption using secure socket layer technology (SSL). The encryption will make it difficult for
your credit card information to be stolen or intercepted during transmission.


d. Other. We may communicate with you: (i) to alert you to new features, terms, services and
products; (ii) to send emails or newsletters and to provide you with personalized content in the
newsletters; (iii) to monitor and analyze information regarding your browsing and viewing
preferences; (iv) to analyze our users’ demographics and interest;; (v) to improve our website; (vi)
to enforce the Terms and Conditions; (vii) for the purposes of which you provided the
Information; (viii) to monitor site usage; and (ix) to notify you of updates to our website.


4. Disclosure of Information.


a. Affiliated Entities. We may share the Information with our affiliates worldwide for the purposes
described in this Privacy Policy. Our affiliates are required to protect the Information in a manner
consistent with this Privacy Policy.


b. Service Providers. We may use third party service providers to help us operate our business and
website or administer activities on our behalf, such as processing payment card payments, provide
web site hosting, maintenance and security services. We may share the Information with these
third parties to enable them to perform any such services. We require that these parties process
such information in compliance with this Privacy Policy, we authorize only a limited use of such
Information, and we require these parties to use reasonable confidentiality measures.


c. Other Disclosures. We may disclose the Information about you to others if we have your consent
to do so in such form of consent as may be required under applicable law. We may also disclose
the Information about you to others as we believe to be necessary or appropriate: (i) under
applicable law or regulation, including laws or regulations outside your country of residence; (ii)
to comply with legal process; (iii) to respond to requests from public authorities and law
enforcement officials, including officials outside your country of residence; (iv) to assist or
support theft investigations involving products, services or property, (v) to enforce any of these
Terms and Conditions or policies; (vi) to protect our operations or those of any of our affiliates
and subsidiaries; (vii) to protect the rights, privacy, our safety or property, its affiliates and
subsidiaries, you, or others; or (viii) to permit us to pursue available remedies or limit the damages
that we may sustain.


d. Assignment. We may disclose and/or transfer any of the Information to an affiliate, a subsidiary,
or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer,
or other disposition of all or any portion of our business, assets, or membership units. In addition,
in the event we become the subject of an insolvency proceeding, whether voluntary or involuntary,
we or our liquidator, administrator or receiver may sell, license or otherwise dispose of such
information in a transaction approved by the Court.


5. Links and Third Parties’ Privacy Practices.
Our website may contain links to other sites that are not operated by us. These linked sites are not under our
control and we are not responsible for the privacy practices or the content of any linked sites. If you
provide any Information through any third-party sites, your transaction will occur on the third party's site
and the information you provide will be collected by, and controlled by, the privacy policy of that third
party. WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF
THIRD-PARTY WEB SITES OR THIRD-PARTY APPLICATIONS. We recommend you review the
Privacy Policy of any third parties.


6. Protection of Information.


We will take reasonable security measures to help protect against loss, misuse, unauthorized access, and
unauthorized disclosure or alteration of the Information under its control. The transmission of information
you provide to us during the registration processes is encrypted using secure socket layer technology (SSL).
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that
the security of any account you might have with us has been compromised), please immediately notify us
of the problem by contacting us in accordance with Paragraph 11 below.


Also, if you create an account with us, your account information and profile are password protected. We
recommend that you do not divulge your password to anyone. Our personnel will never ask you for your
password in an unsolicited phone call or in an unsolicited e-mail. Remember to sign out of your account
and close your browser window when you have finished your session. This is to help ensure that others
cannot access your Information.


No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure.
As a result, while we strive to protect your Information, we cannot ensure or guarantee the security of any
information you transmit to us, and you do so at your own risk.


7. Your Choices Regarding Marketing Correspondence.


We will not share the Information with third parties (other than our affiliates) for the third parties’
marketing purposes unless you opt-in if and when we give you the opportunity to do so. We and our
affiliates may use the Information to send you marketing-related correspondence (including emails) related
to our products and services unless you opt-out of receiving them. To opt-out of receiving marketingrelated
correspondence from us and our affiliates, or to withdraw your previously given consent for us to
share any of the Information about you with third parties for the third parties' marketing purposes, please
email us at info@aticolor.com. Please tell us whether you are opting out of receiving marketing-related
correspondence from us and our affiliates and/or withdrawing your previously given consent to share any
of the Information with third parties for their marketing purposes.


8. Use of our Website, Products and Services.


Our website and the products and services offered therein, are not directed to individuals under the age of
eighteen (18), and we request that individuals under eighteen (18) not provide Information to us through
our website. If we learn that we have collected Information of a child under eighteen (18), we will take
steps to delete the information as soon as possible.


9. Updates to this Privacy Policy.


We may change this Privacy Policy from time to time as we add new products and services, as we improve
our current offerings, and as technologies and laws change.
Any changes will become effective upon our posting of the revised Privacy Policy on our website and will
be reflected by a “Last Modified” date below. We will provide notice to you if these changes are material
and, where required by applicable law, we will obtain your consent. This notice may be provided by email,
by posting notice of the changes on our website or by other means prior to the change becoming effective,
consistent with applicable laws.


10. Retention of Information


We will retain the Information for the period necessary to fulfill the purposes outlined in this Privacy
Policy unless a longer retention period is required or permitted by law.


11. Reviewing/Correcting/Updating/Deleting Information; Data Integrity.


We take reasonable steps to ensure that the Information we collect from you is accurate, complete, and
current. You may request access and request that erroneous or inaccurate Information be updated. You may
also request that your Information be deleted. Consistent with applicable law, we will respond promptly to
your requests and in any event within thirty (30) days. For your protection, we may only implement
requests with respect to the Information associated with the particular email address that you use to send us
your request, and we may need to verify your identity before implementing your request. We may decline
to process requests that jeopardize the privacy of others, are extremely impractical, or would cause us to
take any action that is not permissible under applicable laws. Please note that we may need to retain certain
information for recordkeeping purposes, and there may also be residual information that will remain in our
databases and other records, which will not be removed.


Questions, access, correction or deletion requests can be made as follows:
Email: info@aticolor.com
Mail: 905 Klaus Street, Green Bay, Wisconsin 54302


Last Modified: 12/2016
2497208